- All About Web Design
- About Us
- Contact Us
The benefits to blogging on a regular basis are well documented at this stage.
A lot of companies make the fundamental mistake of using their Facebook pages as a blogs. However you get none of the Search Marketing benefits associated with blogging on a regular basis if you do this.
More often then not, the reason people tell me why they prefer to use Facebook is because 'it is just so easy to update Facebook' or that people feel that a blog post needs to be a well written & long piece of prose.
Just took a very strange call from a company in the UK.
Instead of the standard approach you expect from a cold caller, where they'd introduce themselves, their company and then try to explain what they could do for you.
On this call, the sales person started talking to me as if they were from Google and wanting to talk about 'my' SEO and 'my' Google Analytics.
He started out with: "I can see from looking at YOUR Analytics, compared to YOUR Ad-word data, that more people ..."
Facebook are using the 'Ireland At Lunch' competition, which we helped devise, as a Case Study in presentations to small and medium businesses in Ireland, to show the 'reach' companies can achieve with a simple but well devised & well executed Facebook & Twitter based competition.
Facebook noticed that the competition's unique concept & format were getting fantastic engagement figures - much more so then your typical paid for competition app - and also by using Facebook's inbuilt functionality to allow tagging and sharing, we have adhered to Facebook's competition Terms & Conditions!
We are delighted to announce that we picked up our 4th National Web Award last night when the Cork Opera House website - picked up "Best Irish Arts Website" at the recent Irish Web Awards 2012.
This comes hot on the heels of our 2011 Award for "Best Micro-Site" for the Cully & Sully Facebook competition "Chef-Factor".
These awards reinforce our reputation as an agency sitting at the forefront of the Irish Web industry.
As with any content management system, Drupal can throw up some interesting search engine optimisation issues that you need to be aware of, especially duplicate content problems which can come about due to Pagination of your blog and taxonomy pages and views but also you can create duplicate content issues if you use a lot of tags and only tag one but of content with each tag.
Here's a few modules that can really help with your on page content optimisation and general SEO issues:
I just found 3 other web design and marketing companies that had lifted content off our site and used it as their own.
Of course if they knew anything they would know that Google only likes original content so will penalise them for copying content from someone else but will also penalise us - ARGH!
Google announced recently that Google Plus has reached a landmark 90 million users. Considering Google Plus only launched in June 2011 we think that's quite a remarkable statistic.
While still some way short of Facebook's 800 million users accounts, they have reached the 90 million mark quicker then Facebook or Twitter did, and they say that a very impressive 60% of users are logging in on a daily basis and 80% on a weekly basis.
Facebook Timeline for company pages is nearly upon us, it will be rolled out from now, optionally initially, till the 30th of March 2012 after which we will all get it whether we want it or not! :)
I notice almost every tom, dick and harry social media guru seems to be in a tizzy releasing their webinars on "what Facebook timeline means for your business" and posting blog posts like "25 tips on how to get the most from Facebook timeline".
Your blog should be the centre of your digital marketing strategy. I read a startling statistic today that should get you blogging again if you have let the blog slide recently.
Companies that blog at least 20 times per month generate five times more traffic then companies who blog only a few times each month! Yes, That is FIVE times more traffic!