The Government has recognised that businesses need to either get on-line or for those that are already on-line, that they need to invest in their websites. There has also been a forward step in their shift in thinking that every business needs a digital marketing strategy in order to help get themselves found. I have been saying the same thing to clients for years now.
Organic reach on Facebook is declining all the time due to the increasing number of brands who are have joined the social media channel. As users like more and more pages, the amount of posts they see from your Facebook page gets diluted downwards all the time. This drop in the organic reach of your page's posts is making it increasingly hard to get traction on Facebook. Read my blog post about the drop in organic Facebook reach.
You may have noticed that there has been a steep and steady and decline in the number of people who see each post that you make on your Facebook Page in the past year.
This is one of those things that is easy to forget if you don't use it again and again.
It's simple and straight forward - just easy to forget!
Over the last 3 of 4 years we have noticed more and more websites coming under attack by hackers. In fact it has recently been estimated that as many as 30,000 websites are now hacked every single day. Everyone I talk to this about always ask "Who is doing the hacking? Why do they bother?". Well the truth is that hackers come in all different shapes and sizes, they range from young groups of hackers who are doing it for the laugh to more malicious groups of cyber criminals and everything in between.
Here's an interesting info-graphic, even though it's a little bit out of date at this stage (dating from Q2 of 2013), it gives a decent sense of the numbers of people who are using the different social media channels.
The percentages shown in the graphic are the percentage of the population who have an account.
I've written loads of articles about how Facebook is losing millions of users in the US and UK. Last year this decline in Facebook users was seen to hit Ireland. One recent and slightly alarmist report by Princeton University suggested that Facebook could lose up to 80% of it's users by 2017.