Hailed as one of the biggest events in Irish food last year, Cheffactor is back for it's second year and is on target to be just as big this year already.

Cheffactor is a perfect illustration of the power of social media as a marketing tool, especially when it is combined with a clever competition format. In the first two days of voting, the Cheffactor 2011 website has received over 30,000 visitors - over 70% of whom are first time visitors to the website.

If you are interested in running a similar competition, or even a smaller Facebook competition or formulating a social media strategy then Pride Design would be only too happy to lend you a hand.