Marketing and advertising is an expensive business. Well, it used to be before the internet came along.

More companies then ever are realising that by investing in a good website they can reach a mass market which, in the medium to long terms, is much better value then advertising in print. As this article points out, an ad even in a local paper might set you back €1,800.00 for a one off add, which makes it very expensive to keep your company in the public spotlight.

So why not invest in a good website that if properly maintained will last you several years? Using Web 2.0 you can stay in even closer touch with your customers and they can easily follow your news through you Newsletter, RSS feeds, Twitter, Facebook, your blog or various other means.

Online advertising revenue is growing at a rate of 20% a year. By using a cost per click tool such as Google Ads you can tailor your advertising budget to suit your daily needs, you can spend as little as €1 a day if needs be to drive traffic to your website and therefore to your business.

I'll be adding more articles to this post over time, so do check in again!