Whether you want to maximise your brand’s reach by increasing your 'Likers' on Facebook or engage with potential customers on Twitter, you will need an Integrated Social Media Strategy.
Maintaining a professional integrated presence in social media channels is a vital component of an effective digital marketing strategy. Your website should be at the core of your social media marketing strategy; it is important that you use all of your social media channels to drive traffic to your website in order to reinforce your brand message.
Statistically, Irish Facebook users have, on average, 66 friends on Facebook. For each user who engages with your brand, you are potentially reaching out to 66 new customers. However, it is really important that you don't allow yourself to be blinded by the hype and think that just because it is easy to update Facebook, that's all you need to do. While Facebook is an important element in any digital marketing plan, there is so much more to digital marketing than posting infrequent and/or somewhat random updates to your Facebook page. So many companies fall into this trap because Facebook is 'easy' to update.
While Facebook is an important element in any Social Media Marketing plan, there is so much more to digital marketing than posting infrequent and/or somewhat random updates to your Facebook page. So many companies fall into this trap because Facebook is 'easy' to update.
While Facebook uptake has been huge, at it's peak 1 in 2 adults in Ireland were signed up. If you put all your effort into Facebook you are still missing out on 1 in 2 potential customers. We have been warning our clients for some time now that Facebook usage is beginning to wane. It is losing millions of users in America and the UK and this trend is also happening in Ireland. We have always advised that Facebook is just one strand in your marketing effort.
Companies who update their website 20 times a month, on average, get 5 times more traffic than companies who rarely update their website.