I've written loads of articles about how Facebook is losing millions of users in the US and UK. Last year this decline in Facebook users was seen to hit Ireland. One recent and slightly alarmist report by Princeton University suggested that Facebook could lose up to 80% of it's users by 2017.
The Irish Times last week reported a forecast produced by Princeton University which claims that the social media giant Facebook will be largely abandoned by 2017 . The article says that:
The social network, which celebrates its 10th birthday last February, has survived longer than rivals such as Myspace and Bebo, but the Princeton forecast says it will lose 80 per cent of its peak user base within the next three years.
I'd just like to share this new (new to me anyway) up and coming App called Flipboard.
Flip-board is a social-news-reading-app, which allows you to build a “magazine” of online content and then share this magazine with people. It is shared in a format as to be easy to read on any devise (desktop-tablet-mobile) and it is easy to share the content using the main social media channels: Facebook or Twitter.
It is only a couple of years old and it’s user ship reached 56 million users last year.
The battle for our social media hearts and minds, or at least our marketing budget, went up a notch last week when Google announced that they will soon be indexing the content of Google Plus (Google +) pages.
The benefits to blogging on a regular basis are well documented at this stage.
A lot of companies make the fundamental mistake of using their Facebook pages as their blog. However you get none of the Search Marketing benefits associated with blogging on a regular basis if you do this.
More often then not, the reason people tell me why they prefer to use Facebook is because 'it is just so easy to update Facebook' or that people feel that a blog post needs to be a well written & long piece of prose.
The Sociable Website reports that Facebook usage in Ireland fell by 4.1% in the three months previous to March 2013.
According to their report:
Facebook usage in Ireland is declining, with the social network losing 94,620 active users, or 4.11% of its user base in the country, in the previous three months.
Facebook are using the 'Ireland At Lunch' competition, which we helped devise, as a Case Study in presentations to small and medium businesses in Ireland, to show the 'reach' companies can achieve with a simple but well devised & well executed Facebook & Twitter based competition.
Your blog should be the centre of your digital marketing strategy. I read a startling statistic today that should get you blogging again if you have let the blog slide recently.
Companies that blog at least 20 times per month generate five times more traffic then companies who blog only a few times each month! Yes, That is FIVE times more traffic!
Q: How can I include a facebook like button from the '[url=http://drupal.org/project/fb_social]Facebook social plugins integration[/url]' module in a view as a field, the module doesn't seem to have views integration?
A: Install the '[url=http://drupal.org/project/views_customfield] Views Custom Field[/url]' module, create a new PHP field in your view and then include the PHP code that follows...