On Monday The Guardian Newspaper reported that there is an "ongoing exodus of users" leaving the social media giant Facebook. The article's main points are that:
Facebook's dominance in the social media world has come under threat from newer services such as Instagram and Path. In the last month, the world's largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The declines are sustained. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK. Users are also switching off in Canada, Spain, France, Germany and Japan, where Facebook has some of its biggest followings. A spokeswoman for Facebook declined to comment. "The problem is that, in the US and UK, most people who want to sign up for Facebook have already done it," said new media specialist Ian Maude at Enders Analysis. "There is a boredom factor where people like to try something new. Is Facebook going to go the way of Myspace? The risk is relatively small, but that is not to say it isn't there."
Guardian Readers Feedback
The Guardian also go on to report on users feedback from Guardian Readers on their article here.
There are plenty of reasons, and plenty of other possible destinations. Newer, shinier social networks like Facebook-owned Instagram could be tempting users away from the same old interface. There are issues with complicated user privacy settings and constant redesigns, which make quieter networks like Path even more appealing. And maybe Facebook is just going the way of MySpace – it's old.
My own opinion is that Facebook's seemingly never ending issues with Privacy and the fact that the platform is now being used by marketing companies so much, might be starting to turn people away. However in the grand scheme of things, these numbers only represent a drop in the ocean of Facebook's overall user base in these countries, so we suggest we watch this space and see if this trickle becomes something more serious.
At Pride Design we have always argued that while Facebook is an important element in any Digital Marketing strategy, it should not be the "be all, end all" of your online marketing effort, in fact while we are huge Facebook fans and believe Facebook is a massively valuable tool, depending too much on Facebook is a strategy that is fundamentally flawed and could really harm your business in the medium term.