The benefits to blogging on a regular basis are well documented at this stage.
A lot of companies make the fundamental mistake of using their Facebook pages as their blog. However you get none of the Search Marketing benefits associated with blogging on a regular basis if you do this.
More often then not, the reason people tell me why they prefer to use Facebook is because 'it is just so easy to update Facebook' or that people feel that a blog post needs to be a well written & long piece of prose.
Well lets just dispel both of those notions.
Updating your blog has got a whole lot easier now with these two great new apps, so now whether your blog is WordPress or Drupal based, it is really easy to update it on the go.
As well as that, blog posts don;t need to be long winded articles, a short paragraph to go with a mobile photo upload will work just as well.
Wordpress For iOS