Facebook are using the 'Ireland At Lunch' competition, which we helped devise, as a Case Study in presentations to small and medium businesses in Ireland, to show the 'reach' companies can achieve with a simple but well devised & well executed Facebook & Twitter based competition.
Facebook noticed that the competition's unique concept & format were getting fantastic engagement figures - much more so then your typical paid for competition app - and also by using Facebook's inbuilt functionality to allow tagging and sharing, we have adhered to Facebook's competition Terms & Conditions!