Businesses in Cork and beyond can look forward to a solid future if they are prepared to harness the benefits digital marketing can offer. Taking the time to learn a few simple tenets of online marketing can ensure that you get a steady supply of leads - and for much of the time, you won’t even need to work that hard to get them.
Build a sales funnel
The idea of a sales funnel is fairly straightforward; just imagine a funnel that has water poured through it at one end. At that end, the opening is wide and takes in everything you pour. At the other end, the water comes out in a slower, more controlled way. Your sales funnel acts in a similar way - at one end, you reach out to leads and get them interested. During the journey down the funnel you can have numerous stages: special offers; sign-ups for mailing lists; blog posts and more. At the end of the process, the lead emerges from the funnel ready to become a customer.
Harness automated marketing
Much of the marketing process can be automated; often all you will need is just an email address and you can commence a process that ends with the customer visiting your website all ready to make an order. Speaking to marketing experts like Pride Design will show you how you can make this a reality. With their overview of new marketing tactics, you can find yourself with more sales calls and appointments than you’ve ever had before, ready to turn those leads into return customers.
We can help you to get the most out of your website with a strategic and sales focused website design, we have packages for companies of all sizes.