Having a premium quality website is important for a small craft business because it provides a professional online presence that can reach a wider audience than just an Instagram account. While Instagram is a popular social media platform, not everyone uses it, and those who do may not necessarily follow your business. In addition, with an Instagram account, users can only view a limited amount of content before being prompted to log in, which can lead to lost interest. A website, on the other hand, allows users to fully explore your business and learn more about what you have to offer.
An eCommerce-enabled website also allows you to sell your products directly to customers online, which can be particularly useful for a small craft business. A website allows you to showcase your products in more detail, with high-quality photos and descriptions, and provides an easy way for customers to make purchases. This can be especially useful for craft businesses that participate in craft fairs, as many people will look up the stall holders online after the event. A well-designed and professional website can help to convert these visitors into customers.
In addition to reaching a wider audience and providing an easy way to sell products, a website can also help a small craft business to build credibility and establish trust with customers. A website demonstrates that you are a serious business that is committed to providing high-quality products and services. This can be particularly important for craft businesses, as customers may be more likely to trust and value the work of a craftsperson if they have a professional online presence.
In conclusion, a website is important for a small craft business because it provides a professional online presence that can reach a wider audience, allows for easy eCommerce, and helps to build credibility and establish trust with customers. While an Instagram account can be a useful tool for promoting a business, it is not a substitute for a fully-fledged website.